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1

Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication

Emma K Macdonald, Byron M Sharp

Journal:

Journal of Business Research

Année:

2000

Langue:

english

Fichier:

PDF, 279 KB

english, 2000

2

A Cognitive Theory of Religion [and Comments and Reply]

Stewart Guthrie, Joseph Agassi, Karin R. Andriolo, David Buchdahl, H. Byron Earhart, Moshe Greenberg, Ian Jarvie, Benson Saler, John Saliba, Kevin J. Sharpe and Georges Tissot

Journal:

Current Anthropology

Année:

1980

Langue:

english

Fichier:

PDF, 915 KB

english, 1980

3

Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend

Danenberg, Nick, Kennedy, Rachel, Beal, Virginia, Sharp, Byron

Journal:

Journal of Advertising

Année:

2016

Langue:

english

Fichier:

PDF, 374 KB

english, 2016

4

Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More With Less Effort

Journal:

Australasian Marketing Journal (AMJ)

Année:

2004

Langue:

english

Fichier:

PDF, 36 KB

english, 2004

5

Evidence concerning the importance of perceived brand differentiation

Jenni Romaniuk, Byron Sharp, Andrew Ehrenberg

Journal:

Australasian Marketing Journal (AMJ)

Année:

2007

Langue:

english

Fichier:

PDF, 375 KB

english, 2007

6

Creative That Sells: How Advertising Execution Affects Sales

Hartnett, Nicole, Kennedy, Rachel, Sharp, Byron, Greenacre, Luke

Journal:

Journal of Advertising

Année:

2015

Langue:

english

Fichier:

PDF, 308 KB

english, 2015

7

Competition for memory retrieval between private label and national brands

Magda Nenycz-Thiel, Byron Sharp, John Dawes, Jenni Romaniuk

Journal:

Journal of Business Research

Année:

2010

Langue:

english

Fichier:

PDF, 411 KB

english, 2010

8

Ehrenberg's View of Advertising

Journal:

Journal of Advertising Research

Année:

2010

Langue:

english

Fichier:

PDF, 74 KB

english, 2010

9

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Grasby, Alicia, Corsi, Armando, Dawes, John, Driesener, Carl, Sharp, Byron

Journal:

SSRN Electronic Journal

Année:

2019

Langue:

english

Fichier:

PDF, 183 KB

english, 2019

10

It's a Dirichlet World

Sharp, Byron, Wright, Malcolm, Dawes, John, Driesener, Carl, Meyer-Waarden, Lars, Stocchi, Lara, Stern, Philip

Journal:

Journal of Advertising Research

Année:

2012

Langue:

english

Fichier:

PDF, 320 KB

english, 2012

11

How to grow a brand: Retain or acquire customers?

Riebe, Erica, Wright, Malcolm, Stern, Philip, Sharp, Byron

Journal:

Journal of Business Research

Année:

2014

Langue:

english

Fichier:

PDF, 427 KB

english, 2014

12

What is Differentiation and How Does it Work ?

Sharp, Byron, Dawes, John

Journal:

Journal of Marketing Management

Année:

2001

Langue:

english

Fichier:

PDF, 200 KB

english, 2001

13

MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS || BEHAVIORAL VERSUS DEMOGRAPHIC PREDICTORS OF EARLY ADOPTION: A CRITICAL ANALYSIS AND COMPARATIVE TEST

Heath McDonald, David Corkindale and Byron Sharp

Journal:

The Journal of Marketing Theory and Practice

Année:

2003

Langue:

english

Fichier:

PDF, 1.79 MB

english, 2003

14

Measuring brand perceptions: Testing quantity and quality

Romaniuk, Jenni, Sharp, Byron

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 177 KB

english, 2003

15

Brand Salience and Customer Defection in Subscription Markets

Romaniuk, Jenni, Sharp, Byron

Journal:

Journal of Marketing Management

Année:

2003

Langue:

english

Fichier:

PDF, 2.68 MB

english, 2003

16

Managing brand extension

Sharp, Byron M.

Journal:

Journal of Consumer Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 289 KB

english, 1993

17

Television: Back to the Future

Sharp, Byron, Beal, Virginia, Collins, Martin

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 337 KB

english, 2009

18

Generalisability of advertising persuasion principles

Sharp, Byron, Hartnett, Nicole

Journal:

European Journal of Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 153 KB

english, 2016

19

Psychological targeting

Sharp, Byron, Danenberg, Nick, Bellman, Steven

Journal:

Proceedings of the National Academy of Sciences

Année:

2018

Langue:

english

Fichier:

PDF, 490 KB

english, 2018

20

Empirical Generalizations: New Laws for Digital Marketing

Wind, Yoram (Jerry), Sharp, Byron, Nelson-Field, Karen

Journal:

Journal of Advertising Research

Année:

2013

Langue:

english

Fichier:

PDF, 103 KB

english, 2013

21

Measuring advertisingâs effect on mental availability

Vaughan, Kelly, Corsi, Armando Maria, Beal, Virginia, Sharp, Byron

Journal:

International Journal of Market Research

Année:

2020

Fichier:

PDF, 190 KB

2020

22

Marketers' Intuitions about the Sales Effectiveness of Advertisements

Hartnett, Nicole, Kennedy, Rachel, Sharp, Byron, Greenacre, Luke

Journal:

Journal of Marketing Behavior

Année:

2016

Langue:

english

Fichier:

PDF, 426 KB

english, 2016

23

Buying brands at both regular price and on promotion over time

Scriven, John, Clemente, Maria, Dawes, John, Trinh, Giang, Sharp, Byron

Journal:

Australasian Marketing Journal (AMJ)

Année:

2017

Langue:

english

Fichier:

PDF, 411 KB

english, 2017

24

Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function

Taylor, Jennifer, Kennedy, Rachel, Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 138 KB

english, 2009

25

More Mutter About Clutter

Nelson-Field, Karen, Riebe, Erica, Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2013

Langue:

english

Fichier:

PDF, 104 KB

english, 2013

26

What's Not to “Like?”

Nelson-Field, Karen, Riebe, Erica, Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2012

Langue:

english

Fichier:

PDF, 321 KB

english, 2012

27

Decision models or descriptive models?

Andrew S.C. Ehrenberg, Neil R. Barnard, Byron Sharp

Journal:

International Journal of Research in Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 119 KB

english, 2000

28

Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

Jenni Romaniuk, Byron Sharp, Samantha Paech, Carl Driesener

Journal:

Australasian Marketing Journal (AMJ)

Année:

2004

Langue:

english

Fichier:

PDF, 304 KB

english, 2004

29

Competitive Marketing Strategy: Porter Revisited

Journal:

Marketing Intelligence & Planning

Année:

1991

Langue:

english

Fichier:

PDF, 427 KB

english, 1991

30

The Marketing Value of Brand Extension

Sharp, Byron M.

Journal:

Marketing Intelligence & Planning

Année:

1991

Langue:

english

Fichier:

PDF, 329 KB

english, 1991

31

Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data

Beal, Virginia, Romaniuk, Jenni, Sharp, Byron

Journal:

International Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 614 KB

english, 2017

32

Viva la revolution! For evidence-based marketing we strive

Sharp, Byron, Wright, Malcolm, Kennedy, Rachel, Nguyen, Cathy

Journal:

Australasian Marketing Journal (AMJ)

Année:

2017

Langue:

english

Fichier:

PDF, 247 KB

english, 2017

33

The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

Newstead, Kate, Taylor, Jennifer, Kennedy, Rachel, Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 69 KB

english, 2009

34

Loyalty programs and their impact on repeat-purchase loyalty patterns

Byron Sharp, Anne Sharp

Journal:

International Journal of Research in Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 1.10 MB

english, 1997

35

Marketing Orientation: More than Just Customer Focus

Journal:

International Journal of Wine Marketing

Année:

1991

Langue:

english

Fichier:

PDF, 369 KB

english, 1991

36

Marketing Orientation: More than Just Customer Focus

Journal:

International Marketing Review

Année:

1991

Langue:

english

Fichier:

PDF, 307 KB

english, 1991

37

Does Double Jeopardy apply using average spend per buyer as the loyalty metric?

Dawes, John, Bond, Allison, Hartnett, Nicole, Sharp, Byron

Journal:

Australasian Marketing Journal (AMJ)

Année:

2017

Langue:

english

Fichier:

PDF, 660 KB

english, 2017

38

Using Known Patterns in Image Data to Determine Brand Positioning

Romaniuk, Jenni, Sharp, Byron

Journal:

International Journal of Market Research

Année:

2000

Langue:

english

Fichier:

PDF, 67 KB

english, 2000

39

Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method

Anesbury, Zachary William, Page, Bill, Driesener, Carl Barrie, Bellman, Steven, Sharp, Byron

Journal:

Journal of Marketing Management

Année:

2020

Fichier:

PDF, 700 KB

2020

40

Purchase Loyalty is Polarised into either Repertoire or Subscription Patterns

Byron Sharp, Malcolm Wright, Gerald Goodhardt

Journal:

Australasian Marketing Journal (AMJ)

Année:

2002

Langue:

english

Fichier:

PDF, 177 KB

english, 2002

41

Consideration sets for financial services brands

Dawes, John, Mundt, Kerry, Sharp, Byron

Journal:

Journal of Financial Services Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 119 KB

english, 2009

42

Can a brand outperform competitors on cross‐category loyalty? An examination of cross‐selling metrics in two financial services markets

Leventhal, Richard C., Mundt, Kerry, Dawes, John, Sharp, Byron

Journal:

Journal of Consumer Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 81 KB

english, 2006

43

Are Australasian brands different?

Wright, Malcolm, Sharp, Anne, Sharp, Byron

Journal:

Journal of Product & Brand Management

Année:

1998

Langue:

english

Fichier:

PDF, 229 KB

english, 1998

44

A better understanding of the structure of a wine market using the attribute of variety

Cohen, Justin, Lockshin, Larry, Sharp, Byron

Journal:

International Journal of Business and Globalisation

Année:

2012

Langue:

english

Fichier:

PDF, 392 KB

english, 2012

45

Do Growing Brands win Younger Consumers?

Anderson, Katherine, Sharp, Byron

Journal:

International Journal of Market Research

Année:

2010

Langue:

english

Fichier:

PDF, 230 KB

english, 2010

46

Expanding marketing empirical generalisations to health behaviours: Physical activity is not so different from buying behaviour, after-all

Wilson, Amy L., Sharp, Byron, Nguyen, Cathy, Bogomolova, Svetlana

Journal:

Australasian Marketing Journal (AMJ)

Année:

2017

Langue:

english

Fichier:

PDF, 531 KB

english, 2017

47

Advertising Empirical Generalizations: Implications for Research and Action

Wind, Yoram (Jerry), Sharp, Byron

Journal:

Journal of Advertising Research

Année:

2009

Langue:

english

Fichier:

PDF, 357 KB

english, 2009

48

Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law

Wilson, Amy L., Nguyen, Cathy, Bogomolova, Svetlana, Sharp, Byron, Olds, Timothy

Journal:

International Journal of Behavioral Nutrition and Physical Activity

Année:

2019

Langue:

english

Fichier:

PDF, 617 KB

english, 2019

49

Business orientations and corporate success: a correspondence analysis of Wong and Saunders' findings

Journal:

Journal of Strategic Marketing

Année:

1995

Langue:

english

Fichier:

PDF, 584 KB

english, 1995

50

A classification of brand equity research endeavours

Mackay, Marisa Maio, Romaniuk, Jenni, Sharp, Byron

Journal:

Journal of Brand Management

Année:

1998

Langue:

english

Fichier:

PDF, 1.20 MB

english, 1998